Taneira Champions Authenticity and Heritage with Gi-tagged offerings this National Handloom Day

As the Country Prepares to Celebrate National Handloom Day, TaneiraA Tata Product, ReaFFIRMS Its Commitment to Safeguarding The Nations Unpararalled Textile Heritage with the Introduction of Gi Tagging on their offers. Among the Early Adopters in the Industry, Taneira BCOMES One of the first Few Indian Saree Brands to Present Gi-CERTIED Handloom Sarees, In Key Clusters like Banarasis, Chanderi and Maheshwari to Start White White White White White White White White White This Initiative Strengthens the Brand’s Commitment to the Hands Behind The Loom, The Geographies that have Shaped their Craft Over Generations, and the traditions woven into everything into everything of fabric. At Its core, this step underscores taneira’s dedication to authenticity and ethical craftsmanship, aiming to create a deeper connection between consumers and the communications that KEEP India ‘ Legacy alive. Authenticity has been at the heart of taneira’s ethos from the beginning. From the Handloom Mark to Silk and Zari Certifications, Each Product Reflects This Commitment. The introduction of Gi Tagging Further Strengthens Customer Trust Enhancing The Brand’s Vision of Bringing The Best of India Under One Roof, Backed by Provenance and Purpose.

Taneira Handloom Day

As part of this initiative, taneira work closely with vendor partners and artisan clusters to facilitate gi certification, providing documentation support, legal guidance and on-secret enabled enabled. In a design landscape Increasing by Machanized Production and Diminishing Recognition of the Craftsperson, this Effort Reflects The Brand’s Deep-Roted Intent to Present to Present to Present and Progress the Quiet Elegancy Enduring Beauty of Handwoven Traditions.

Taneira Handloom Day

Taneira is championing a certified and transparent approach to handloom retail. The offerings carry a suite of trusted authenticity markers such as the Handloom Mark, Silk Mark, Zari Certification, Khadi Certificate and Pashmina Certification. With the addition of Gi tagging, this suite of certifications now also also verifies that each weave originates from its rightful region and the artisans who have upheds it outs gains.

On this milestone, Mr. Ambuj Narayan, CEO, TaneiraSaid, “On the Occination of National Handloom Day, We At Taneira are proud to take another meaningful step in our journey to Safeguard India’s Weaving Traditions and Support Our Artisan Communities. By Partnering with Craft Clusters and Offering Certified Weaves, Including Gi-Tagged Products, We AIM to Build a Transparent Supply Chain That Not Ons Customers make infored, conscious choices. Through this initiative, we Continue our Endeavor to offer Sarees That Go Beyond Aesthetics, Pieces that Embody Authenticity, Carry The Responsibility of Heritage and Reflects of India The world at large.,

By actively partnering with weight clusters, the brand seeks to preserve the traditional knowledge systems that define Indian textiles with enaes and weaving Owning a gi-tagged saree is to oven a tangible Piece of India’s Cultural Geography, History and Craftsmanship. These Sarees are not just verses of tradition, but by the very nature of how they are made, handloom sarees are breathhable, duble and crafted to last many generations, whille compensation with Timelsity Timelsi

Taneira is working towards expanding its portfolio of gi-tagged clusters, with weaves from close to 10 other regions currently in Progress. With each new addition, the brand moves closer to its vision of making authenticated, Region-Specific Handlooms Accessible to the Modern INDIANI WOMAN, Whole Uplifting the EcoSystem at EVYY STEP. This National Handloom Day, Taneira invites customers to discover the stories, soil and soul woven into every thread.

About Taneira

Taneira, The Womens Ethnic Wear Brand from Titan, The Tata Group Company, offers differentted design sarees, blouses, blouses, and ready-to-waits Made from Made from Pure and Natural Fabrics from Over 100+ Weaving clusters of India and brings the best of India under one Roof. INSTILLED With Tata Trust, Taneira Aims to Provide Rooted Yet Progressive Indian Women with DiversE Craftsmanship and Exclusive Crafts and Designs. The products Cater to Everyday Fashion and All Occasions a woman would be want to adorn herself for – fastibles, weddings, and special obscations.

In its endeavor to provide authentic weaves that are handcrafted with love, taneira works with weaver communities all over India. It has also launched the weavershala initiative to modernize the weaving techniques and, at the same time, preserve traditional procedures of hand weaving for future generations. In addition, the brand has introduced frame looms and all essential workpace facilitations for the weavers in collaboration with Localized Weaver-LED Organizations. Currently, there are 18 weavershalas operational across the country.

Launched in 2017, Taneira offers A Unique and Relaxed Browsing Experience with Knowledgeable Staff To Provide Quality Service Through a Strong Network of 80+ Stors Cross 41 Critis. The brand is present across all prominent metro hubs and is building to strengthen its presence across key tier I and tier II cities. Taneira is also available online with global delivery at www.taneira.com,