Mumbai
The government of Australia is going to launch a new tourism campaign to attract international tourists to spend holidays. For this special campaign, he has appointed Sara Tendulkar, daughter of great batsman Sachin Tendulkar, as brand ambassador. The name of this $ 130 million campaign is ‘G-Day from G-Day’.
The objective of this special campaign is to encourage international tourists to spend holidays in Australia and plan a tour. The campaign will start from China from 7 August and after that it will be launched in other big markets like India, America, Britain by the end of this year.
This is the second season of the G’s Day Campaign from the End End. It was first launched in October 2022. This campaign will run for the next 2 years and by the end of it, the Australian government will have invested $ 25 million in it since 2022.
When the special tourism campaign is launched in India, Sara Tendulkar will be his face. Roberton Irwin will be the son of Australia’s great wildlife Conservationist Steve Irwin for this campaign in the US. Similarly, Food Writer and TV Cook Nizela Lawson will be the face of this campaign in Britain.
Under this campaign, celebrities of countries whose tourists will be tried to woo tourists will be made its face. In China, actor Josha is Josha while media personality and comedian Abareru Kun in Japan will be the brand ambassador of this campaign.
