Flipkart Unveils ‘Minutes that Move India’, A Report Unpacking What, When, and Why India Orders Fast

Indian Consures are Embracing Instant Gratiification at a Remarkable Pace. Flipkart minters, launched just a year ago, have swiftly expanded into 19 cities and more than 2,900 pincodes, deliverying everyving everying from tech to tomatoes. With our first-Eve Annual Report, Minutes that Move India, Flipkart Decodes What, What, and Why India Orders in the Moment. Through Significant data-Led Insights, Flipkart Minutes Provides Deep Insights Into How India Shops Today, Capturing Evolving Preferences, Shifting Behavior Quick.

Flipkart unveils minutes that move India, decoding how, when & be the nation shops fast, from 3-min deliveryies to 12m ice cream scoops across 2,900+ pincodes

Celebrating One Year of Flipkart Minutes, these Insights Reveal Not only what India boys, but why consumers choose instant delivery, how their buying decisions shift throughs the day, and what defense consummer Mood-Driven Commerce Across Key Cities.

Onions Over iPhones India Top Quick-Commerce Hero will surprise you
In a twist that defines modern Indian consumerism, onions became the unexpected quick-commerce favor, with over a million orders placed this year. While always essentials dominated overall, consucers Notably, Indulgences We stand forgotten: Consures also Ordered a staggering 12 Million scoops of ice cream, which maggi noodles continued to comfort indian consures with a steady average of 4 packets Ordered every minute through the year.

India Most Bizarre Instant Commerce Cart Goes To,
India Quick-Commerce Carts Showed Eclectic, Unexpected Behavior, With the Most Unusual Combination Being Aloo Bhujia, TWO Gold Coins, and A Mouth Freshener.

Quick-Commerce Superfan Alert: Shocking Total Orders in Minutes
Consumer Loyalty Reached Extraordinary Levels: A Consumer Placed an impressive 886 orders in one year alone, While Another Consumer Placed The Highest Single-Order Value, HITITING Inl. These data points reflected how flipkart minutes is Deeply Embedded in Consumer Lifestyles, Accommodating Diverse, even withhimsical, purchase motivations.

Faster Than Your Morning Tea: Flipkarts Fastest Delivery at 3 Minutes 21 Seconds!
Flipkart Minutes Recorded Its Fastest-Ever Delivery, Completed in Just 3 Minutes and 21 Seconds in Bengaluru’s HSR Layout, Highlighting Consumer Expectations for instant free Further Insights Reveal Clear Behavioral Patterns: Peak Quick-Commerce Orders Occurred Between 7 AM-8 am for Morning Nexties, with Another Surge in Purchases, SUCH SUCH SUSERTS and SNACICS. Younger Consures, Particularly from Cities Like Pune, Patna and Bangalore, WERE The Most Active Instant Shoppers, Highlighting Convenience-Driven Consumption Patterns.

He came. He Queied. He Got It in 10 Minutes.
A man standing in Queue for over five hours outside mumbai’s apple store in band-kurla complex deceded to place the order the order Had even moved. Last year, while Hindreds Quewed for hours to get their hands on the newly launched iPhone 16, Flipkart Minutes Showed How Quick Commerce is Meeting Consumer Demand for Speed and Convenience.

India’s Quick Commerce Capitals and their Shopping Signatures
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• Fastest delivery champs: Lucknow and Jaipur Recorded The Fastest Average Delivery Times in India

• The Sweet tooth Capital: Kolkata was observed as India’s descert capital on Flipkart Minutes, with High-Frequency Orders for Chocolates, Cookies, and Ice Cream

• The last-minute glow-up: Guwahati Showed High Demand in Beauty and Personal Care, Pointing to a Shift in How Growding Products are Consuced, Instantly and Ora

• Pet-friendly headquarters: Mumbai leads in pet food orders, reflecting a highly engaged base of pet-friend

• Gadget Central: Bengaluru features the most late-night orders and high-speed tech purchase, especially wearables and audio products

Midnight Ice Cream, Anyone India Latest Shopping Craving Hits at 2:58 AM
Late-Night Shopping Reveled Intriguing Consumer Behavior, Including The Most Notable Late-Night Order: An ice cream order placed preced preced preceded preceded precsery at 2:58 am in delhi Appetite for spontaneous comfort shopping at unusual hours. Furthermore, Tech Products, Especially Mobile Charges, Power Banks, and Cables, Dominated Late-Night Orders, Underscoring India’s Persistent Digital Dependence. Adding a Quirky Twist, India Well-Known “Breakup survival kit“Comprising ice cream, chips, and tissues was Ordered over a history, revaling emotional motivations behind late-night shopping.

India instantly ordered 4x more chocolates last minute on Valentine’s Day!
Traditional festivals and celebrations Increasingly Embrace Quick-Commerce Convenience. On Valentines Day Alone, Orders for Chocolates Rose by 4X as Compared to Other Days, Emphasizing Quick-Commerce as the Reliable Solution for Last-Minute Romantic Gesticides. Diwali Orders Spiked for Festive Essentials Such as Diyas, Fairy Lights and Rangoli While New Years Eve Witnessed A Marked A Marked UpTick in Chips and Namkeen Olders, Clearly Reflecting Preferences for spontaneous celebrations.

One in five Orders was Rainy-Day Essentials This June: Consures Shop by the Forecast
This year, Flipkart Minutes Recorded A Sharp Rise in Demand for Season-Specific Essentials, Reaffirming Consumer Trust in Rapid Delivery for Monsoon-Driven Needs. Flipkart Minutes Offers Over 1,000 Monsoon-Related Products On the Platform, OUT of which 90%, Including Umbrellas, Raincoats, Mop Sets, Insect Killers, Insect Killers, Power Banks, Power Banks, and TORCHS, WERE SORE SOLECHS, and TORCH 2025.

DURING The Summer Season, The Top 5 Summer Products Were Curd/Yoghurt, Arated Drinks, Ice Creams, buttermilk, and fruit drinks, all saw strong spikes in Auguston and Evening Orders. Metro Cities LED Summer Demand, with Bangalore on Top, Followed by Delhi and Mumbai, and Average Delivery Times of Under 10 Minutes during Peak Hours (1 PM – 3 PM).

How Personalisation has become India’s Quick-Commerce obsession
Personalisation emerged as a key trend, with categories like Greeting cards Growing by over 60X, wallet-d-belt combos by more than 7.5x, and wall photos frames by Nearly 28x COCASSTES Such As Father’s Day, mother’s day, and so on. Whereas Product Categories Such as Smart Gadgets, Grooming Essentials, And Coffee Mugs also Saw Increased Traction on the Platform. Personal care products spiked this summer as well, with face washes, soaps, lotions, anti-tan, and after-sun products growing 1.6X. With the Rise of Portable Tech, Demand for Accessories Like Charges and Earphones have steadily increased since the launch of minutes in August 2024.

Flipkart Remains Committed to Building a Technology-Enabled Supply Chain That Aligns With the Changing Needs of Indian Consures. The Insights Emerging from Flipkart Minutes Reinforce The Growing Demand for Precision, Personalization, and Presence in the moment. As Shopping Behavior Evolve, Flipkart’s differentted Fulfilment Approach Across Hyperlocal, Same-DAY and Next-Day Models Continues to Deliver with SPEED, Revenue and SCALE.

From essential groceries to Indulgent Treats and Emergency Tech, Flipkart Minutes Examplifies The Company’s Mission to make every shopping experience timely, and truly.

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