Flipkart launches ‘Fashion Spotlight’ to Power India’s Emerging D2C Fashion Ecosystem

• The D2C landscape for fashion remains a key growth options especially for thatcoming from t2+ regions

• The launch phase of ‘Spotlight’ will begin with a select cohort of 50 fashion brands, that will be onboarded ahead of the 2025 festive season

• Flipkart’s fashion category attracts over 150 million monthly visits today, reflecting growing demand demand across consumer segments

Ahead of the 2025 Festive Season, Flipkart, India’s Homegrown E-Commerce Marketplace, Announce the launch of ‘Fashion Spotlight’, its flagship program to accelerate Brands, especially from t2+ regions. The D2C Landscape For Fashion Remains a Key Growth Opportunity Especially for that from from T2+ Regions, Who may not have access to the right tools that can enable them to expensive to expensive. Flipkart plans to scale the program 10X by year-end, Reaching Around 500 Brands, and Eventually expanding its reach to Several More; Turning Fashion Spotlight into a truunch democratized launchpad for d2c fashion talent.

Flipkart launches fashion spotlight to power India emerging d2c fashion ecosystem

This strategic rollout come just in time for the festive season, traditionally the zenith of fashion demand. With 100+ D2C Fashion Brands Alredy Live on Flipkart Fashion Today, The Organization is scaling its efforts to brings curated, trend-line selection to millions of shoppers Accounts The Country. Several D2C Fashion Brands Have Alredy Witnessed Tremined Tremined on Flipkart’s Marketplace Such as Rare Rabbit Growing Over 500% Yoy, MiRagio at Over 2300%, and Zouk Recording Over 200% Growth in the Past year.

With 1 in 3 customers on flipkart making their first-Eve purchase in Fashion, and Purchase Intent on the app growing 3x in the Past Year when Compared to Social Media Platforms, The Spotlight Programmes A High-Conversion Environment for Digital-FIRST Brands. Going Beyond Traditional Accelerator Models, The Program Integrates Flipkart’s full-Stack Capabilities, Including Video Cataloguing, Image Search, Live Commerce, and Virtual Try-W. Tech-Powered, Trust-Led Ecosystem where Fashion Entrepreneurs Can Scale With Speed ​​and Confidence.

As part of this launch phase, 50 high-potential brands will be onboarded with a focus on that solving for specific customer Needs Including Unique Style, Value, Value, and Regional Register. Fashion spotlight is focused on enabling early-stage fashion entrepreneurs who may have found initial traction am Right.

Flipkart has observed that while product innovation is through Entrepreneurs and D2C Brands Remains Discovery and Distribution. Spotlight aims to bridge that gap with flipkart’s strengths in consumer data, merchandising expertise, and platform record. The program is structured Around Three Key Pillars:Identifying real consumer need gaps, crafting differentted product experiences, and delivering itective feedback to improve assortment, visibility, and conversions. Spotlight offers a managed service layer, where flipkart work closly with entrepreneurs to test product-market fit, itarete on Catalogues using cohort feedback, and provide victoranteed Visiblity Much like a vc would invest in early-stage innovation.