Flipkart launches a tailored Premium subscription ‘Flipkart black’, putting customers in charge of their digital experiences and rewards
Posted in :
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For Annual Membership of INR 1499
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Key Benefits Include a Free One-Year YouTube Premium Subscription, A 5% Supercoins Cashback on Every purchase on every purchase and great members-online
Flipkart, India’s homegrown e-commerce market, announced the launch of flipkart black, a premium subscription program, evolving from the existing vip subscription Program, which offers Impressive suite of shopping and other lifestyle benefits. For a Membership of INR 1499 (with an early Bird offer of Rs. Charge of their digital experiences, enabling them to cure their specific choice linked to benefits across shopping, entertainment and travel experiences. By Empowering them to Choose Extly What they Require, The Rewards Ecosystem is Built Around the customer and designed to benefit itfit them in a way that suits each shopper’s specific needs.
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Flipkart launches a tailored Premium subscription ‘Flipkart black’, putting customers in charge of their digital experiences and rewards
The Membership offers a Complimentary One-Year YouTube Premium Subscription, with features like ad-free videos, background play, offline downloads, and youtube music. Members will also be able to access’Flipkart black deals‘On Premium Appliances and Gadgets. They will also get Get Great Platform Benefits Such as 5% Supercoins Cashback on Every Purchase, Early Access to Major Shopping Events, 15% Instant Bank offers During ‘Early Access’ Shopping’ Periods, and Priority Customer Support.
Flipkart black represents an evolution of the subscription Experience, designed to the care to the needs of India’s digitally Native Customers who seek seamless convenience, consistent saavings, Differentiated experiences across their shopping journey. The program not only enhances core e-commerce touchpoints but also integrates premium lifestyle services that extended value beyond the transaction. Members will enjoy Rs. 1 Resused and cancellation benefits on Cleartrip and Flipkart Travel, and Direct Access to Dedicated Customer Support Agents.
Speaking about the launch, Rahat Patel, Vice President – Loyalty, FlipkartSaid, “Our digitally Savvy customers have evolved beyond the basic needs of value and convenience. They seek better control over their chokes when it comes to online shopping and entertainment experiences. ‘Flipkart Black’ is designed to empower these customers with exactly that – by truly putting itm in charge of their digital experiences and rewards.The first set of benefits is priorial focused on Shopping, Entertainment and Travel. We will continue to expand this in future and keep solving for our customers,
He further added, “The value of the program is hard to miss. Members instantly As a bonus, in addition to other tailored rewards that suit their lifestyle. “
What Sets ‘Flipkart Black’ Apart from the existing flipkart plus loyalty program
1. Program Nature & Target audience,
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Flipkart plus: An Earned Loyalty Program Designed for Flipkarts Most Loyal Consures. It focuses on delighting them on every order and driving more savings on every order.
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Flipkart Black: A Premium, Paid Membership Program Specifically For the Affluent, Digitally-Etynched Users Who Prioritize more than just value and seek immediaTe Gratiification and Elevated Experiences.
2. Benefits:
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Beyond Shopping: This is a key differentiator. Flipkart Black Extends Its Value Beyond Just E-Commerce Transactions to Elevate other digital experiences. It comes with a complimentary one-year youtube premium subscription that is valid for the Duration of the flipkart black member. It also offers Rs. 1 cancellation & recheduling on cleartrip, strategically enhancing Entertainment and Travel Benefits.
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Instant value realization: Black Members Gain Exclusive Access to “Flipkart black deals“-Steep, Member-Only offers on Premium Gadgets, Particularly during Major Events, Delivering Immediate and Significant Savings.
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Continuous Value Unlock: Members Benefit from an Accelerated Supercoin Cashback Offer (5% up to Rs. 100 on every order), ensuring consistent and enhanced value from their purchase.
About Flipkart
The Flipkart group is one of India’s leading digital commerce entities and includes group companies flipkart, myntra, flipkart wholesale, cleanrip and super.money.
Establed in 2007, flipkart has enabled millions of sellers, merchants, and small businesses to participate in India Digital Commerce Revolution. With a registered user base of more than 500 million, flipkarts marketplace offers over 150 million products across 80+ categories. Today, there are over 1.4 Million Sellers on the Platform, Including Shopsy Sellers. With a focus on Empowering and delighting every Indian by deliverying value through technology and innovation, flipkart has created Thousands of Jobs in the ecosystem While Empowering Generations of Entrepreneurship and MSMES. Flipkart has pionered services such as cash on delivery, no cost EMI, Easy Returns, and UPI. These customer-content innovations focus on enhancing digital payment offers for all customers with making online shopping more accessible and affordable for millions of Indians.
For more information, please write to media@flipkart.com
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