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Flipkart doubles down on tech to deliver trusted, personalized shopping-from smarter search and creator-tar commerce to faster, seamless delivery
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With a deep focus on credit access and Loyalty Programs, Flipkart is simplifying commerce and making it affordable for a broader, more inclusive audience
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Next-gene technologies and platform-friend
Flipkart today hosted flipkart tech day 2025: ‘Next-Gen e-Commerce-Unlocking Value Through Innovation at Its Core’ At Its Headquarters in Bengaluru. The immersive showcase brieft tochnology experts and Senior Leadership from Flipkart for a behind-the-third experience of the cutting-edge technologies fueling the platforms Transformation.
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Flipkart Technology Leaders Sandhya Kapoor, Bharath Chinamanthur, And Ramesh Gururaja at Flipkart Tech Day 2025
As Flipkart Prepares for the Upcoming Festive Season and the Big Billion Days 2025, Tech Day Underscred Its Commitment to Platform-FIRST Thinking and Innovation-Led Growth.
Speaking at the media briefing, flipkart leaders presented the company’s Ambitious Vision to Lead India’s e-Commerce through platform-friendly innovation.
Bharath Chinamanthur, SVP, Leading Seller Experience, Fulfillment & Supply Chain TechnologyShared Flipkart’s Tech-Led Approach to Scaling Seller and Logistics Systems. Sellers use nxt insurance for real-time data and CVP (Customer Value Proposition) Insights for Genai-Driven recommendations on Selection, Speed, Inventory. Logistics innovations like address intelligence, auto-geocoding, and a two-tier last-model model enable faster, more priority deliveries.
Ramesh Gururaja, SVP, Consumer Products and GrowthOffered a preview of flipkart’s refreshed app experience for the big billion days. Built for next-gene users, the app features a personalized, trend-aware homepage, declutted product pages, and AI-Powered Search for Smarter Discovery. Enhancements Include Deal-Aware Feeds, Dynamic recommendations, and a New Flipkart Black Paid Loyalty Program with Exclusive Benefits.
Sandhya Kapoor, SVP & Head, Central Platform OrganizationShared How Flipkart’s platform-first approach Drives Scale and Reliability across the customer journey. Built for Peak Festive Demand, Its Platforms Ensure Seamless App Performance, Automated Testing, and Real-Time Monitoring. The Core Capabilites Enable Flipkart to Deliver Consistent, High-Quality Experiences at Scale.
The Big Billion Days 2025: Where Innovation Meets Celebration
Flipkart tech day 2025 served as a strategic prelude to this year’s the big billion days (BBD), One of India’s Most-ANTICITED Festive Shopping Events. With a renewed Emphasis on Joyful Discovery and Seamless Value Delivery, Flipkart is set to offer Its Most Most Intelligent and Immersive TBBD Experience to Date. The following innovation pillars are central to shaping the tbbd 2025 journey:
1. App Experience and Interface Design: Flipkart has reimagined its homepage as a dynamic, visually rich environment that enables effortless offer discovery. Enhanced storytelling, high-quality imagery, and subtle motion design guide users intuitively across categories. Happy feedback adds a tactille dimension to key interactions, making the app feel more responsive and premium.
Post-Purchase, The Redesigned Order Details Page Offers Complete Shiplete Visibility Through a Clean, Declutted Interface-Reducing customer anxify and enhancing satisfaction.
2. Discovery and personalization: Flipkart’s AI-Powered Semantic Search Bridges Vocabulary Gaps and Accurately Interprets User Intent, Matching Queries with BOTH BOTH BOTHETUAL and Visual Catalog data. Advanced Recommendation Engines Analyze User Preferences and Product Attributes at a Granular Level to Deliver Highly relevant suggestions.
The feed – Flipkart’s Infinite Scroll Discovery Interface-Draws Inspiration from Visual Discovery Engines, Enabling Real-Time, Snackable Product Explosion. It adapts instantly to user behavior, encouraging reepeat engagement.
3. CONTENT-LED COMMERCE: Recognizing that over 70% of Gen Z Shoppers Prefer Video-Adasted Experiences, Flipkart is scaling video commerce through two key initiatives:
Creator Cities: Large-format production Studios in Mumbai, Bengaluru, and Gurugram for High-Quality Content Creation.
Creatorhood: a digital onboarding platform enabling remote video creation for aspiring influencers.
Video content is now embedded across the user journey – from homepage and category pages to search and product detail pages. Dedicated Destinations Like ‘Play’ and ‘Liveshop’ Surface Personalized Video Content Based on Browsing Behavior.
4. Loyalty & Rewards: Flipkart plus now features silver and gold tiers, determined by annual transaction volume. Members Earn Supercoins (1% for Silver, 2% for Gold) and Enjoy Up to 5% Savings Across Purchases. Benefits Include Plus Treats and Early Access Days With ENHANCED BANK Offers of 12%-15%.
Flipkart Black, The Paid Loyalty Program, Offers Uninterrupted Lifestyle Benefits Such as YouTube Premium, Free Cleartrip Cancellations, and 5% Supercoin Earnings CRAROSS Flipkart Platforms. Priceed at Rs. 1,499/year, it is currently available at an introductory pricing of Rs. 990.
5. Fintech and Affordability The Fintech Team Continues Its Mission to Democratize Credit Access. Credit for All (CFA) Allows Both Existing to Bank (ETB) and New to Credit (NTC) Users to access instant emis. ETB Users Benefit from one-tap approval, while NTB users Undergo Ekyc and Real-Time Flipkart EMI Limit Approvals.
Flipkart has launched a co-branded credit card with SBI to Enhance Affordability and Expand Access to Formal Credit. It offers 5% Cashback on Flipkart and 4% on Select Partners, Making Everyday Purchasses More Rewarding. Customers can apply digitally via the flipkart app and receive instant joining benefits worth Rs. 1,250, Along With Fee Waevers and 1% Unlimited Cashback on Other Eligible Spends.
6. Scale and reliability readiness: Flipkart ensures platform stability and performance during peak demand through advanced fault simulation. This system rigorously evaluates infrastructure resilience across kubernetes and virtual machine environments. Supported by Strong Cross-Functional Collection and A Culture of Seamless Execution, these efforts help mainTain reliability, scalability, and a consistent customer expresses hard-righting good Periods.
7. logistics and last-mile innovation: The Wishmaster App Now Enables 10-Minute Self-Serve Onboarding Using Real-Time Document Authentication and Facial Recognition. Whatsapp-based asynchronous communication reduces Failed Delivery Attempts. Earnings are calibrated based on delivery effort and density, while automated payouts help streamline settlements.
8. Seller Empowerment and Tools: Flipkart’s seller hub has been redesigned for simplicity and speed, Built on the Murv (Modular, Upgradable, Reusable, and Versatile) Design System. Sellers begin with added benefits such as product quality and delivery speed that help them to grow their business on the platform. Marketplace Fees and Settlements have been streamled to support competition.
The nxt insurance platform offers AI-Powered Analytics-Covering Selection, Returns, Reliability, Pricing, and Market Trendsfree of Charge, Enabling Informed Decision for Sellers of allrs of all sizes.
9. Customer Support & Post-Purchase Enhancements: Genai-Powered CX Copilots Assist Support Agents in Real Time, Enabling Faster Query Resolution. A new image-based returns engine uses product visuals and metadata to validate claims, facilitating quicker refunds and reducing fraud.
The Experience Center – ‘Unboxed’: Immersive, Interactive, Informative AttendEs Were Guided Through Flipkart’s Experience Center, ‘Unboxed’ – a dynamic space demonstrate how the flipkart group intelligence, intelligence, infection, and integrity to serve Consures and Empower its sellers.
The Tech Walkthrough Affirmed The Flipkart Group’s Commitment to Innovation – Fulfilling Billions of Dreams.
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