The Indian Agricultural Sector, Once Dominated by Local Players and Traditional Marketing Approaches, is now witnessing the assortive entry of reputed International Corporates, Creating A Dyomanic and Competitivite “Playing Field. “
Biostadt India Limited Engaged dojoA full-service creative and digital marketing agency, to navigate this evolving landscape and strengthen its brand identity. Dojo Saw a Significant Opportunity to Establish Biostadt as a Leading Voice and Authority in the Indian Agrochemicals Sector – Based on the Strength of BIOSTADTS PRODUCTS PRODUCTS PERFORMANT PERFORMANCE and The Large Role I Play in the Farmers’ Lives.
Communicating the overraching brand philosophy:
Dojo helped articulate biostadt’s fundamental belief in the Pivotal Role of Agriculture in Social Progress: The future of humanity is rooted in the future of its Agriculture.
This overarching philosophy and strengthing of the corporate brand also informs the respective strategies to build differentiation for individual products. Additional, the newly defined corporate brand identity enabled a consolidation in packaging design account the biostadt portfolio of products.
Building Product-Level Credibility:
To reinforce and strengthen further the position of biostadt’s leading product brand biozyme – a biostimulant, dojo crafted a position that not only establishes the product as a necci, but Also honors the farmer’s spirit and determination towards grow.
This concept is crystalized in ‘Badhna zaroori hai‘ – An expression manified through a film and a 360 campaign.
When Grape Farmer Ganesh Patil (Name Changed) From Nashik First Used Biozyme, His Yield of Export-Quality Grapes Increased Significantly, Dramatically EnhanCing Family’s Fortunes. Stories like ganesh’s highlight the critical role effective Agricultural Products Play, Essentially as the Indian Agricultural Sector Rapidly Evolves Due to the Assertive Entry of Global Corporations, intensifying competition and innovation.
Mr Huzefa Khorakiwala, CEO, Biostadt India Ltd. (Left) with Mr Amit Sinha, Founder, Dojo
Mr. Juzar S. Khorakiwala, Chairman & Managing Director, Biostadt India Ltd States, “Dojo has been instrumental in helping us craft a marketing-driven perceential With International Players Entering The Market and Changing Government Policies, It is Essential for Companies Like Oers to Communicate What We Do Do and How We’re IMPACTING THE LIVES OF IMPACTING THE LIVES of FARMING in the country.,
Mr. Huzefa Khorakiwala, CEO & Director, Biostadt India LtdPosits, “Collaborating with dojo has been a valuable experience in Reshapping our marketing and brand position at biostadt. For biozyme, we adopted a brand narrative-driven strategy that has been helped shift the market focus from push-to-Pull marketing, creating a distinct, impactful presencece for our product. By positioning biologicals as a Necessity, Not just an option, we’ve Paved the way for a broader acceptance amONMERS. For biostadt corporate, the vision of ‘Agriculture Cultivates Life’ has become the backbone of everything we do, providing internal alignment and a compeling story for our external stakers. It’s not just about products; It’s about the bigger why behind our actions,
The Founders of Dojo – Amit Sinha & Shapath Parikh, Along with the Head of Creative & Films, Joshua Thomas – State, “We are grateful to Mr. Juzar Khorakiwala, Mr. Huzefa khorakiwala and mr gokul dafale for brings this remarkable journey, and our exceptional team at dojo for delivering on the promise. Our Ongoing Engagement Since 2021 Has Been Ankredable Learning Experience of Building ‘Biozyme & Strengthening the corporate brand biostadt. It has been a great satisfying exercise in translating the brand’s futuristic aspirations into a tangible impact for the end consumer.,
About dojo
Founded in 2018, dojo, in japanese, means ‘a place of purpose.’ Our purpose is to build brand platforms with creative ideas that leave an impact. The team prides item on years of experience work on brands in a non-bureaucratic but actively engaging manner. Dojo Champions Brand Building Across a Range of Categories – FMCG, Beauty, BFSI, Automobile, Fashion and Lifestyle.
About biostadt
Biostadt India limited is a pioneer in the agrochemical and biologicals space, committed to deliverying innovative, sustainable, and farmer-friendly solutions. With a pan-India presence and a strong R&D backbone, biostadt’s products are trusted by millions of Farmers Across Crops and Regents.
