Nykaa unveils the winners of the second Edition of India’s Biggest Beauty Awards – Best in Beauty 2025

This year’s winners didn’t just fly off shelves; They left warehouses Empty, Gave Stocking Crews A Serious Workout, And Kept Delivery Teams Busier Than A Wedding Season mehendi Artist. It’s a celebration of products winning not just in carts, but in hearts and vanities across the country. And this year, the message is loud and clear: the future of Indian beauty is being shaped by real people, real routines, and real results.

AlongSide the Massive Vote Count, A Panel of Respected Experts Rigorously evaluated the Entries Across 50+ Categories. The jury brieft together a cross-section of beauty and cultural tastemakers: Celebrity Hair Stylist-Aanchal Morwani, Content Creator-Aashna Hegde, Actor-ADITI BHATIA BHATORAS CEO, Nykaa Beauty-Anchit Nayar, Co-Founder of Daniel Bauer Academy-Daniel Bauer, Dermatologist-Dr. Malvika Kohli, Jewelery Designer & Reality tv Star – Maheep Kapoor, Beauty and Wellness Editor – Shagun Khanna, Bollywood’s Rising Star – Sharma, Sharvari, Sharvari, and Celebrity Photogravala evaluated the entries.

Commenting on the awards, Anchit Nayar, Executive Director & CEO, Nykaa Beauty Said, “The Nykaa Best In Beauty Awards are a reflection of some green product excellence; they honor the evolving relationship between Indian consumers and the beauty brands they champion to champion. Celebrate the Second Edition, We’re Witnessing a Remarkable Shift: What was on Cult discoveries have no earrned a place in daily rituals, and bold, breakthroughrs are rewriting the rulats Every launch. Brand partners who continue to push the boundaries of innovation and our consumors who continue to push them! Cong them! CONGRATUNTANS to this year’s winners, Each One a Testament to White Moden Beauty in India Try Like. “

The winners capture the Pulse of India Evolving Beauty Habits. Dewy Skin Tints Edged Out Heavy Foundations, Ceramide-Rich Moisturisers Dethroned One-Size-Fits-All Creams, And Lip Oils and Vinyl Lipsticks Stole the Show from Traditional Mattes. The Fragrance Category Saw An Uptick in Skin Scents and Gourmand Notes, While SPF-Infused Everything Proved Sun Proved Sun Protection has officially become chic.

What the Winners Reveal About The Next Wave in Indian Beauty:

• Skincare meets makeup: Smashbox Halo Tinted Moisturizer Leading Tint-Meets-Treat Ambifications, a Base Product that works as hard for your skin as it does for your glow.

• K-beauty is beauty, full stop: Laneige’s Bouncy Sleeping Mask and Lip Glowy Balm, Plus Tirtir’s Mask Fit Red Cushion Foundation and I’M From Rice Toner, Are Proof that Korean Beauty Has Moved from Moved from Culti Curiosity to EVRISITY TOPLEYDAYDAYDAYDAYDAYDAYDAYDAYDAYDAYDAYDAYDAYDAYDAYDAYDAYDAYDAYDAYDAYDAYDATE to EVATE.

• Barrier-Care is now a beauty baseline: Crave and Dot & Key With Ceramide-Rich, Skin-Fortifying Favourites, Because Healthy Skin is the new trend.

• Primer is the new power step, ELF Power Grip Primer officially turned prep into an act of rebellion-for glowy, long-lasting makeup that doesn’t budge.

• Diy luxury with Indian roots: Kay beauty’s Velvet Creme Blush, Hydra Creme Lipstick, and Matte HD Loose Powder Show that Home-Grown Can Exced Global What Prescriptions Affordability.

• Swipes matter: Maybelline’s Sky Sky High Masscara and Instant Age Rewind Concealer Are Proof that Drugstore Staples Still Write the consumer love story.

Discover the complete list of winners now on Nykaa.comFrom Cult Heroes to New ICons, Shop the Best in Beauty as Chory by the Industry’s Finest and Beauty Lovers Across the Country!

With a Community of Over 37 Million Beauty Lovers Across 19,000+ PINCODES and A Curation Spanning Across 150,000+ Skus of the Best Brands in the World, Nykaa Isn’t Just Keeping up with What ‘ defining it. The NBIB Awards 2025 are there beauty’s past, present, and only the best make it through.

Catch all the winners here, www.nykaa.com/nykaabestinbery2025- Winners/lp

The jury:

The NBIB Awards 2025 jury

About Nykaa

Nykaa’s vision is to brings inspiration and joy to people everywahere, every day. Born from a desire to make beauty a mainstream choice, The Nykaa Journey Began in 2012 as a digital-friend, consumer-tech beauty company. Falguni nayar’s entrepreneurial leap with nykaa tapped into an underserved beauty retail market, disrupting the ecosystem and putting India in the global spotlight. Today, Nykaa has expanded its offerings to include fashion and b2b, launching platforms such as nykaa fashion, nykaa man, and nykaa superstore. Nykaa has also expanded into the middle East through its omnichannel beauty offering ‘Nysaa’.

Over the Years, Nykaa has steadily captured the hearts of consumers, serving 45 million customers (as of 30 jun’25) through its online platforms and 250 offline beauties destinations (AS of 31st July ’25) While Building Loyal Communities Through Engaging and EduCative Content.

House of Nykaa – Nykaa Continues to Build Its House of Brands with a sharp focus on innovation and consumer delight. Nykaa cosmetics, dot & key, kay beauty, nykaa collections, nykaa wanderlust, nykaa perfumery, earth rhythm alongside celebrated fashion labels such as Nykd by Nyka, KICICA, KICICA, KICICA, KICICA RSVP, and Gajra Gang, have become household names, consistently delivering inspiration and high-performing products to consumers.

Nykaa’s Unwaveering Commitment to Authenticity and Customer-Constriction Has Cemented its position as the retailer of choice for international brands looking to enter the Indian market. With Nykaa’s Global Store, a Gateway to some of the world’s most covered brands, the company harnesses its powerful supply chain and marketing expertise to create a Flawless Experience. Trusted by renowned global names like charlotte tilbury, ELF Cosmetics, Urban Decay, Foot Locker, Revolve, and Cider, Cider, Nykaa has Empowered these iconic brands to connact brands and Make a lasting impact in the market.

Nykaa has been recognized with prestigious accolades, including a place in the time100 most influential companies list and the isidoro alvarez lifetime achievement me Barcelona. Falguni Nayar, Founder and CEO, have also won personal honors such as eye entrepreneur of the year and power businesswoman by forbs asia.