Not just just pharmacy: How Medkart is Building India’s Smartest Generic Medicine App

India’s pharmaceutical landscape is undergoing a vital transformation. Despite Being Home to one of the World’s Larget Medicine Markets, Millions of Indian Families Continue to Struggle with the High Cost of Treatment. Studies show that over 50% of healthcare expenses in India are still paid out-of-plan, leaving many to eater delay care or make painful trade -offs between and HOOOORITIES. In this environment, the need for accessible and affordable options is critical. This is where smart, tech-enabled platforms focused on generic medicines are stepping up. The growing shift towed generals, supported by stricter manufacturing standards and better public awareness, is unlocking a new healthcare era for India, one where safe to save to means

The Industry Context: Healthcare Costs and E-Pharmacy Boom
India’s Healthcare System Places a Significant Financial Burden on Individuals, with many patients still coveping treatment costs themselves. According to the National Health Accounts Estimates 2021-22 released by the ministry of health and family welf Down from 62.6% in 2014-15, but still substantial. This is particularly challenging for Families Managing Chronic Conditions Like Diabetes or Hypertation, Where Monthly Medicine Expenses Quickly Add Up but there is hardly any insuransce. Meanwhile, a wisePread Lack of Awareness Persists: Many Patients are Still Unaware That Most Branded Drugs Have Affordable General CONTERPARTS, Regulated for Safety and SAFFICY BEY SAFFITY AFFRECTYD FOR Pharmaceutical Standards.

Moreover, While General Medicines Make Up Nearly 70% of India’s Pharma Volume, A Persistent Persistent Perception Problem remains: Are they as are as good as brands can they be tr I Misinformation and inconsistent supply chains, have kept many patients from making the switch.

Medkart is changing that.

What Medkart Solves: A System Plagued by Price Confusion and Inequity

Despite the availability of generations, most Indian consumers Continue to Purchase Costly Branded Medicines Due to a Lack of Information, Trust, Or Local Access. Chronic Disease Patients – Especially that with diabetes or hypertension, which account for Approximately 68% of India’s Chronic Illness Burden are Hardest by Monthly Bills.

Many Tier-2 and Rural Customers also Struggle with Access. A Patient Needing Basic Chronic Meds often Travels Kilometres, Pays for Branded Substitutes, and Ends Up Spending Nearly 30% of Household Income on Drugs Alone.

Medkart: India’s Smartest Generic App Platform

Medkart’s app is designed as the simplest platform to use for smart medicine buying

• Generalic Medicine Comparison Engine: India’s First Price-Comparison tool For geneer lets users compare prices and compositions instantly. Voriconazole, A Multipurpaose Drug, Shows Savings of Up to 86% (MRP Rs. 5,192 vs medkart’s price Rs. 720).

• Chronic Disease Navigation: Medicines are categorized Into Disease Buckets (Diabetes, BP, Kidney, Heart), Aligned With India’s Leading Disease Burdens.

• Prescription upload & matching: Users upload their prescription, and the app matches it with “medkart assured” geneerics, tested for schedule m compliace and plant-audited.

• Whatsapp Integration: With Nearly 600m Indian Whatsapp Users, Medkart offers Order Placement via Whatsapp, Breaking Digital Barriers For Older and Rural Patients.

• Store + Delivery Hybrid Model: With 100+ retail stores and coverage across 35,000+ Pin Codes, Medkart Offers Online delivery With cod or many ways to pay.

Scale and impact

• Savings delivered: Rs. 650 Crore Saved Across 11+ Lac Users

• Reach: 60 Lakh Orders Fulfilled; 11+ lac familyies served

• Coverage: 35,000+ Pincodes-Deeper Than Most E-Pharmacies

• App features: Available in Hindi, English, and Gujarat

Smarter Pharmacy, Healthier India
With India’s General Medicine Market Gaining Momentum and Digital Health Adoption Rising Across Tier 2 and Tier 3 CITES, Medkart is Bridging Critical Gaps in access, Trust, Affordability. Its transparent pricing, disease-specific drug discovery, and hybrid delivery-Retail model Empower Patients to Make Inforrated Choices with Compromising on Quality.

As the Demand for Affordable Healthcare surges, Medkart is not just responding, its response how India Buys Buys Medicines. By building India’s Smartest General Pharmacy Platform, Medkart is Making Quality Healthcare Both Accessible and Sustainable for Millions.

Switch Smart, Save More. Download the medkart app or visit www.medkart.in to explore up to 85% Savings on geneerics.

Medkart – Aapka Shubhchintak.